02/03/2010 NEW DECADE HERALDS THE AGE OF DIGITAL MOBILITY Click here for further details 03/02/2010 EIAA LAUNCHES INSIGHT COUNCIL AND EXTENDS RESEARCH ACTIVITIES Click here for further details 16/11/2009 DEMAND FOR ROI DRIVES GROWTH IN ONLINE ADVERTISING ACROSS EUROPE Click here for further details 11/06/2009 MEDIA MULTI-TASKERS: MORE ENGAGED & ENTERTAINED ONLINE. ‘Word of web’ rivaling ‘word of mouth’ as primary way for Europeans to share brand perceptions. Click here for further details 15/05/2009 MIA PROJECT PUBLISHES INITIAL RESULTS FROM FIRST GLOBAL INTERACTIVE AUDIENCE MEASUREMENT SURVEY Digital advertising industry cites lack of consistent global Internet audience metrics as a major challenge in its development. Click here for further details 22/04/2009 INNOVATION, TARGETING AND ACCOUNTABILITY KEY TO ONLINE AD SPEND SUCCESS. Advertisers continue to increase investment in online despite current economic climate Click here for further details 13/01/2009 BLINKX, CNN INTERNATIONAL, DISNEY, EBAY, GRUNER + JAHR, LINKEDIN, SMARTCLIP and SPECIFIC MEDIA JOIN THE EIAA Traditional and Online Players Collectively Sign Up to Drive the Digital Industry Click here for further details 17/12/2008 Norway: Nordmenn styrer hverdagen på nettet Click here for further details 19/11/2008 ENGAGE TO EMPOWER: CONSUMERS TAKE CONTROL OF LIFESTYLES ONLINE Empowering nature of the web driving next wave of internet usage Click here for further details 03/11/2008 MIA PROJECT LAUNCHES INTERACTIVE AUDIENCE MEASUREMENT SURVEY AND APPOINTS PROJECT MANAGER. Collaboration between EIAA and IAB Europe set to assess and address a key challenge facing the global online media industry Click here for further details 16/09/2008 ONLINE BUCKS THE AD SPEND TREND - According to EIAA research released today, the internet is continuing to prove the medium of choice for advertisers as they seek to maximise ad spend budgets. Click here for further details 02/06/2008 SPORT AND THE SHIFT TO INTERACTIVE MEDIA -EIAA research shows opportunity for marketers around key sporting events in 2008 Click here for further details 07/04/2008 INTERNET'S A FAMILY AFFAIR- EIAA research shows massive opportunity to engage with digital families Click here for further details 21/01/2008 Net Purchase Power: 4 out of 10 online shoppers switch brands after online research. Click here for further details 12/11/2007 Shifting traditions: Internet rivalling TV in media consumption stakes. Key audience segments now show internet as most used media Click here for further details 24/10/2007 IAB Europe and EIAA collaborate in initiative to set first comprehensive international interactive audience measurement standards Click here for further details 25/09/2007 The EIAA expands with four new members. Industry body set to drive further growth of the Interactive Advertising market. Click here for further details 23/07/2007 Rapid Broadband Growth Helps Close the Digital Divide. New research shows silver surfers are catching up with youth online Click here for further details 12/06/2007 Digital Mums Take Control on the Web. New research explores the digital lifestyles of Europe's online mums Click here for further details 24/04/2007 Supersize me: European Ad Formats get interactive. New report shows marked increase in popularity of the Super Banner & MPU. Click here for further details 14/03/2007 Wireless Users Make the Most of the Net. Super users display high levels of engagement with a wide variety of websites and online activities. Click here for further details 29/11/2006 Social Networking To Drive Next Wave of Internet Usage. EIAA Study Reveals Increased Online Usage is Closely Linked to Broadband Penetration Across Europe Click here for further details 08/11/2006 Online advertising appeal: FMCG and Entertainment brands embrace the internet. Click here for further details 04/10/2006 EUROPEAN AD FORMATS CONSOLIDATE FOR CONSISTENCY AND CREATIVITY. New report highlights increase in ad formats offering interactivity and engagement Click here for further details 31/05/2006 ALL ON ONE, AND ONE ON ALL ... Europe’s ‘Digital Generation’ embrace media convergence. Click here for further details 17/03/2006 DIGITAL WOMEN TO OVERTAKE MEN ONLINE BY 2007. Growth in women using the internet indicates they will be online more than men within the next year. Click here for further details 12/01/2006 UK LEADS THE WAY IN ONLINE SHOPPING. EIAA Research shows UK is Europe’s biggest market for eBuyers. Click here for further details 29/11/2005 Europe Averages 10+ Hours a Week Online. EIAA Study Reveals Online Usage Growing Faster than Any Other Media. Click here for further details 08/11/2005 ‘The Best of Online’… Online. EIAA launches online campaign library Click here for further details 05/10/2005 EIAA RESEARCH SHATTERS ONLINE AD MYTHS. Research reveals that the internet forms a vital component in the marketing campaigns of many of Europe’s top advertisers. Click here for further details 21/06/2005 TV & RADIO LOSE OUT TO INTERNET AMONG YOUTH AUDIENCE Research from the EIAA reveals increasing and more sophisticated usage of the Internet among 15-24 year olds Click here for further details 11/05/2005 AD EUROPE JOINS THE EUROPEAN INTERACTIVE ADVERTISING ASSOCIATION (EIAA) EIAA expands as allied network partners Wanadoo, WEB.DE and Libero help advance the online proposition across Europe Click here for further details 24/02/2005 EIAA PREDICTS ONLINE AD SPEND TO TREBLE IN THE NEXT FOUR YEARS. Online to Account for 7% of Total Advertising Spend in Europe by 2008 Click here for further details 14/01/2005 BRITS ARE THE BEST ONLINE SHOPPERS IN EUROPE - EIAA Research demonstrates confidence UK consumers have in online shopping Click here for further details 02/12/2004 BOOMING ONLINE SHOPPING CONFIDENCE BOOSTS SPEND. Pan European research highlights convenience and speed as reasons for 91% satisfaction with online shopping Click here for further details 09/11/2004 EUROPEAN CONSUMERS DEVOTE 20% OF THEIR MEDIA ACTIVITY TO THE INTERNET. Pan-European results show internet usage increasing and driving both online and offline sales. Click here for further details 29/09/2004 ONLINE ADVERTISING BUILDS BRANDS - EIAA Study of 200 online ad campaigns quantifies impact on key branding metrics. Click here for further details 02/12/2003 Pan-European research shows that Internet constitutes 10 percent of Europeans’ Media Consumption. Click here for further details 30/10/2003 EIAA & IAB Europe Collaborate to launch Standardised Online Ad Formats Click here for further details 25/04/2003 EIAA supports GLOBAL ALLIANCE to combat SPAM Click here for further details 24/02/2003 Online Advertising Dramatically Boosts Power of Traditional Media according to Major Pan-European Research programme Click here for further details 18/11/2002 Ground-breaking research: Online advertising maximises impact of major brand advertising campaigns. Click here for further details 10/06/2002 Leading European Interactive Media Sellers form unique pan-European organisation, the European Interactive Advertising Association Click here for further details